Whilst people tend to agree that the technology behind Ardor is genuinely groundbreaking, there seems to be a consensus of opinion that the marketing efforts from Jelurida are pretty weak.
The thing is, I actually disagree.
If you look at the remit of Jelurida, you’ll see that they are a for-profit company. This company has two products — Ardor and the Nxt Blockchain Creation kit.
This means that for Jelurida to spend money on the direct marketing of Ardor is extremely short sighted.
The Ardor parent-chain has not been designed for everyday general transactional use, that’s the job of the child chains.